Company Profile
Roll Play is a fast-casual Vietnamese restaurant that reinvents the tradition of fresh, healthy Vietnamese food in a modern, customizable format. Part of Happy Endings Hospitality in Northern Virginia, Roll Play offers an assembly-line style menu where guests can build their own spring rolls, vermicelli noodle bowls, and bánh mì sandwiches with a choice of proteins (like lemongrass chicken or grilled pork), fresh vegetables, and house-made sauces. The concept takes exciting flavors from the streets of Vietnam, think pickled daikon, cilantro, fish sauce, and chili, and makes them accessible and convenient, allowing customers to mix and match ingredients to their taste. Roll Play (a pun on “role play”) also caters to various diets with vegetarian and gluten-free options. Since opening in 2014, it has become a lunchtime favorite in Fairfax County for its fast service and vibrant flavors, proving that a quick-serve format can still deliver authenticity and quality on par with a sit-down Vietnamese meal.