Company Profile
Spongebath is a home gadget brand that developed an innovative sponge cleaning and storage system to promote kitchen hygiene. Its flagship product, the Spongebath device, is a countertop holder that automatically cleans and disinfects your kitchen sponge with an antimicrobial solution, helping to kill bacteria that typically make sponges smelly or unsafe. The device looks like a sleek caddy, after you finish using your sponge, you drop it in and the Spongebath goes to work sanitizing it, so the sponge is fresh and odor-free for next use. Launched via a crowdfunding campaign in 2016, Spongebath gained for tackling the common problem of germy sponges (studies show kitchen sponges harbor more bacteria than a toilet!). The company’s ethos is about simple innovations for a cleaner home. While not every household will splurge on a sponge sanitizer, Spongebath carved out a niche among health-conscious consumers and cleaning enthusiasts, and even expanded into selling replacement cleaning solution cartridges and high-quality sponges to use with the device.