Company Profile
Sweet Auburn Barbecue is an Atlanta-based restaurant blending traditional Southern BBQ with Asian influences, reflecting the heritage of its sibling co-founders Howard and Anita Hsu. What started as a popular food truck evolved into a trendy brick-and-mortar eatery in the Poncey-Highland neighborhood, named after the Sweet Auburn historic district. Sweet Auburn Barbecue’s menu features smoked meats like pulled pork, brisket, and ribs – but also unique twists like pimento cheese wontons, Thai chili riblets, and collard green egg rolls, showcasing the Hsu family’s Chinese-Filipino and Southern background. The restaurant’s hospitality and flavor have earned local accolades (frequently appearing on “Best BBQ” lists). Beyond the core restaurant, the Hsu siblings have expanded the brand to include a catering arm and a line of barbecue sauces. By marrying Georgia-style pit barbecue with global flair, Sweet Auburn Barbecue honors Atlanta’s multicultural spirit and has become a beloved institution for both BBQ purists and adventurous foodies in the city.