Company Profile
Tagpop is a unique online marketplace and auction platform for limited-edition streetwear and sneakers. Launched around 2019, Tagpop allows users to buy and sell hyped fashion items in a fun, gamified auction format: each item (say an exclusive Supreme hoodie or a pair of rare Jordans) is listed with a low starting price, and as users “tag” (bid), the price gradually increases until time runs out. The platform gained traction among Gen Z shoppers by offering a chance to snag coveted gear at potentially below market prices, and by creating excitement with flash sales and tag bidding wars. Tagpop verifies the authenticity of products, addressing the trust issues of secondary sneaker markets. In addition to auctions, the site hosts community vote contests and style showcases, aiming to build a social community around streetwear enthusiasts. By coupling the thrill of auction sniping with the culture of drops and collabs, Tagpop carved out a niche at the intersection of resale marketplaces and interactive shopping apps, attracting both sellers looking for quick sales and buyers hunting the next grail.