Company Profile
Vaila is an online women’s footwear brand that designs stylish comfort shoes for professional lifestyles. Founded in 2020 by a team of female entrepreneurs, Vaila recognized that many working women were stuck choosing between fashionable shoes and comfortable ones, so they set out to create heels and flats that offer both. The brand’s signature work pump, for example, features extra cushioning, arch support, and rubber-flex soles, all wrapped in a sleek leather silhouette that looks boardroom-ready. Vaila operates primarily as an e-commerce retailer and prides itself on inclusive sizing (offering wide widths and half sizes) and on-trend colors each season. The name “Vaila” is derived from “valiant” reflecting the confidence the founders hope their shoes give the wearer. By focusing on quality materials and orthopedic design principles while keeping price points accessible, Vaila has built a loyal customer base of busy women (lawyers, teachers, executives) who no longer have to pack a second pair of walking shoes. In short, Vaila is redefining “sensible shoes” as something modern and empowering, not dowdy, in the world of women’s fashion.