Let Early Customers Go

Not every customer is going to love you, and not all business is good business!
​
I see it regularly: a CEO falls in love with an early customer, like the first small retailer to carry your product. He/She then bends over backward to fulfill their needs, extends ridiculous credit terms, sells at a lower margin, and lets their staff get pushed around by this customer.
​
Sometimes, you just need to fire this customer and move on. Your business, profit margin, and, most importantly, you will be better for it.
​
We all have to graduate from our early customers at a certain point. It’s okay for them to be someone else’s first customer.
​
Let go of old business to make way for new business.