When things are going well – sales are up, customers are coming back, your email list is growing – many entrepreneurs sit on their hands and don’t dig into why things are going well.
This is especially true when things are going well for no identifiable reason.
What I usually see many CEOs do in this situation is scale growth through more spending in hopes that growth will continue on this trajectory forever.
Rarely does this happen.
Instead, growth starts to plateau, and before you know it, you’re faced with mounting costs, an unclear picture of what actually drives growth, and frustration within your organization (mostly at you, the CEO, for not getting things back on track).
The right thing to do, and what I recommend businesses focus on, is to find out what’s driving the sudden growth your organization is experiencing and plan for controlled spending to continue to boost the drivers you’ve identified.
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